Zachary Milkman Strategic Brand Consultant

Have you ever noticed how it seems like everybody is developing their own brand? 

From instagrammers to teens launching their own DIY businesses online, our feeds are awash with attempts at brand development and marketing. 

But, when everybody’s doing it, what does it take to really stand out from the crowd? How can you set yourself and your brand apart? By exploring the tips and tricks of brand strategist Zack Milkman, we’ll take a closer look at what really goes into developing a successful brand. 

What is brand development? 

The seeming accessibility of DIY brand development makes it seem all too easy for anyone to build their own brand. But Zack Milkman knows that, in reality, brand development is so much more than designing your own logo and posting it on Instagram. 

Ultimately, creating a brand is about a few vital things: 

Identifying what your business stands for 

Establishing how you want to be seen 

Communicating your message in a way that connects with customers 

To do those things, you need more than a DIY graphic and an insta. That’s why brand strategists are helpful. 

What does a brand strategist do? 

The TLDR version is that a brand strategist is someone who delves beneath the surface to excavate the authenticity of your brand. When you connect with a brand strategist like Zack Milkman, you’re not just hiring someone who makes a graphic and a slogan for your business’ social media pages. 

Instead, you’re forming a partnership with a specialist who is committed to digging deep, learning all about your brand, and helping you explore the ethos that will make you stand out. 

What is your brand all about? What do you stand for? What values do you care about? Who are your target customers and how do you want to connect with them? These are the questions that Zachary Milkman can help you answer— and that’s why a brand strategist is so helpful.